Blog

What's Next for Apple?

Matthew McQueeny

23 Aug 2019 — 1 min read

Particularly in technology, it’s hard to predict what’s next. And if the typical consumer can, then that is probably not a great thing for the company. Apple tends to dabble in markets that are not its core offerings - think cars - but it is difficult to see some of those products panning out.

Apple may have reached maturity in the life cycle of its hardware products, like phones, tablets, laptops/desktops, wearables. Services will be the product that Apple focuses on going forward. Moving from high-price, one-time purchases for hardware, towards regular and modest subscription costs and ongoing services is the best bet for the company. With products like magazines (Apple News), television and movies (Apple TV+), iCloud (cloud storage), music (Apple Music), as well as app subscriptions (App Store), Apple Pay/Apple Card, AppleCare, and Apple Health, Apple is looking to make revenue from its users on an ongoing, frictionless basis.

#416: Mike Thompson

Matt reconnects with longtime industry friend Mike Thompson, now at Sesimi, for a wide-ranging conversation on sales, storytelling, creative automation, AI, family, and the human side of career pivots. Mike joins on the road from Houston and shares what life looks like eight months into his new role at Sesimi.

Matt & Matt Show - Ep 03: "Broadway, Serendipity, and the New Visibility Playbook"

Live from New York... sort of! They say the neon lights are bright on Broadway, and on this episode of Matt & Matt, we've got a Big Apple recap. Matt G talks about his recent trip for meetings and his son’s BFA showcase at the acclaimed 54

#415: Aaron Jansen

Aaron Jansen is an Account Manager, Commercial at Sitecore. In this episode, Aaron starts with his childhood in Fort Collins, winds through Alaska, Chicago, and the newsroom world, and lands in enterprise tech. Along the way, Aaron shares stories about growing up in Colorado, finding his way as a yo

#414: Pieter Versloot

Pieter Versloot is the co-founder of Plate CMS. In this episode, Pieter shares his journey from growing up in the Netherlands and training as a car mechanic to building a career in marketing, software, and entrepreneurship. Along the way, he reflects on the lessons learned from the automotive world,

Read more

#416: Mike Thompson

Matt & Matt Show - Ep 03: "Broadway, Serendipity, and the New Visibility Playbook"

#415: Aaron Jansen

#414: Pieter Versloot