Pieter Versloot is the co-founder of Plate CMS. In this episode, Pieter shares his journey from growing up in the Netherlands and training as a car mechanic to building a career in marketing, software, and entrepreneurship. Along the way, he reflects on the lessons learned from the automotive world, digital marketing’s evolution, the difference between products and services, and what it really takes to grow a company with vision and resilience.
The conversation also explores Plate’s origin story, the changing role of CMS platforms in the age of AI, and why structured content, adaptability, and long-term thinking matter more than ever. It is a thoughtful discussion on leadership, growth, fatherhood, entrepreneurship, and loving the game enough to keep going when the path is uncertain.
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